Tailwind
EstablishedRising StarPinterest and Instagram marketing
What Tailwind Does
Tailwind provides scheduling, analytics, and content creation for Pinterest and Instagram. It offers SmartSchedule and Tailwind Create for easy content production.
It's built around Pinterest and Instagram marketing and is used primarily by Pinterest Marketer.
Trend & Momentum
Tailwind has been around since 2011, making it one of the more established players in the Social Media category. This longevity typically indicates product-market fit and operational stability.
Momentum Indicators
The combination of a free tier and solid ratings suggests rapid user adoption.
What to Know Before Starting
Heads up: Limited to two platforms. Understanding these limitations upfront will help you decide if Tailwind is the right fit for your specific situation.
How It Fits Your Workflow
Tailwind is designed to handle create content → schedule with smartschedule → pin to communities → analyze. For Pinterest Marketer, this typically means integrating pinterest and instagram marketing into your existing processes without disrupting your current stack.
Ecosystem context: Pinterest and Instagram API integration
Who Should Look Elsewhere
Tailwind is not recommended for Teams not using Pinterest or Instagram. If this describes your situation, you'll likely be better served by alternatives.
Better alternatives for your needs:
Best For
Key Features
- Pinterest focus
- SmartSchedule
- Tailwind Create
- Communities
Integrations
Pros & Cons
Strengths
- +Pinterest focus
- +SmartSchedule
- +Tailwind Create
- +Communities
Weaknesses
- −Limited platforms
- −Basic analytics
- −Pinterest-dependent
Pricing
Tailwind offers a free tier. Paid plans start from month for additional features.
Check the latest plans on www.tailwindapp.com.
Which Plan Should You Choose?
Free
Contact salesBest for: Getting started and testing the core features
Pro
20Frequently Asked Questions
How much does Tailwind cost?
Tailwind offers a free tier. Paid plans start from month for additional features.
Is Tailwind's free plan enough for Pinterest Marketer?
Tailwind's free tier is a good starting point for Pinterest Marketer to test pinterest and instagram marketing. Most users find the free plan sufficient for light usage, but power users typically upgrade for advanced features and higher limits.
When was Tailwind founded?
Tailwind was founded in 2011 — a mature, proven platform in the Social Media space.
What is Tailwind best used for?
Tailwind is built for Pinterest and Instagram marketing. It's designed with Pinterest Marketer in mind, with capabilities like Pinterest focus and SmartSchedule.
Can Tailwind handle create content → schedule with?
Yes, Tailwind is specifically designed for create content → schedule with smartschedule → pin to communities → analyze. It's optimized for this workflow, making it a strong fit if this matches your primary use case.
What features does Tailwind include?
Key features include Pinterest focus, SmartSchedule, Tailwind Create, and Communities.
How hard is it to integrate Tailwind with other tools?
Tailwind provides an API for developers and connects with Pinterest, Instagram, Canva. Most users find the integration process straightforward, especially for popular platforms like Pinterest.
How easy is Tailwind to learn?
Tailwind has a beginner-friendly (4.5/5 ease-of-use rating). Most users get up and running within a few hours.
What should I know before starting with Tailwind?
Common friction points to be aware of: Limited to two platforms. Understanding these upfront will help you set appropriate expectations and plan your onboarding accordingly.
Who should NOT use Tailwind?
Tailwind is not ideal for Teams not using Pinterest or Instagram. If this describes your situation, consider exploring alternatives that are better suited to your specific needs.
How good is the output quality from Tailwind?
Tailwind scores highly on output quality (4.1/5). This makes it particularly valuable for Pinterest Marketer who need professional-grade results.
See How Tailwind Compares
Not sure Tailwind is the right fit? See how it stacks up against other Social Media tools.
Tailwind Alternatives
Not sure Tailwind is right for you? These Social Media tools are worth comparing.
Quick Facts
- Category
- Social Media
- Founded
- 2011
- Best For
- Pinterest Marketer
- Pricing
- freemium
- Company Size
- 50-200
- API Available
- Yes
- Website
- www.tailwindapp.com