What Brand24 Does
Brand24 monitors brand mentions, tracks sentiment, and provides social listening insights across the web and social media.
It's built around Media monitoring and social listening and is used primarily by PR Manager.
Trend & Momentum
Brand24 has been around since 2011, making it one of the more established players in the Social Media category. This longevity typically indicates product-market fit and operational stability.
What to Know Before Starting
Heads up: Pricing can be high for small teams. Understanding these limitations upfront will help you decide if Brand24 is the right fit for your specific situation.
How It Fits Your Workflow
Brand24 is designed to handle set up keywords → monitor mentions → analyze sentiment → respond → report. For PR Manager, this typically means integrating media monitoring and social listening into your existing processes without disrupting your current stack.
Ecosystem context: Good notification and integration options
Who Should Look Elsewhere
Brand24 is not recommended for Small businesses on tight budgets. If this describes your situation, you'll likely be better served by alternatives.
Better alternatives for your needs:
Best For
Key Features
- Real-time alerts
- Sentiment analysis
- Influencer scores
- Good UI
Integrations
Pros & Cons
Strengths
- +Real-time alerts
- +Sentiment analysis
- +Influencer scores
- +Good UI
Weaknesses
- −Expensive
- −Limited historical data
- −Coverage gaps
Pricing
Brand24 is a paid tool starting at Individual from $99/month.
Check the latest plans on www.brand24.com.
Frequently Asked Questions
How much does Brand24 cost?
Brand24 is a paid tool starting at Individual from $99/month.
When was Brand24 founded?
Brand24 was founded in 2011 — a mature, proven platform in the Social Media space.
What is Brand24 best used for?
Brand24 is built for Media monitoring and social listening. It's designed with PR Manager in mind, with capabilities like Real-time alerts and Sentiment analysis.
Can Brand24 handle set up keywords → monitor?
Yes, Brand24 is specifically designed for set up keywords → monitor mentions → analyze sentiment → respond → report. It's optimized for this workflow, making it a strong fit if this matches your primary use case.
What features does Brand24 include?
Key features include Real-time alerts, Sentiment analysis, Influencer scores, and Good UI.
How hard is it to integrate Brand24 with other tools?
Brand24 provides an API for developers and connects with Slack, Zapier, API. Most users find the integration process straightforward, especially for popular platforms like Slack.
How easy is Brand24 to learn?
Brand24 has a beginner-friendly (4.4/5 ease-of-use rating). Most users get up and running within a few hours.
What should I know before starting with Brand24?
Common friction points to be aware of: Pricing can be high for small teams. Understanding these upfront will help you set appropriate expectations and plan your onboarding accordingly.
Who should NOT use Brand24?
Brand24 is not ideal for Small businesses on tight budgets. If this describes your situation, consider exploring alternatives that are better suited to your specific needs.
How good is the output quality from Brand24?
Brand24 scores highly on output quality (4.2/5). This makes it particularly valuable for PR Manager who need professional-grade results.
See How Brand24 Compares
Not sure Brand24 is the right fit? See how it stacks up against other Social Media tools.
Brand24 Alternatives
Not sure Brand24 is right for you? These Social Media tools are worth comparing.
Quick Facts
- Category
- Social Media
- Founded
- 2011
- Best For
- PR Manager
- Pricing
- paid
- Company Size
- 50-200
- API Available
- Yes
- Website
- www.brand24.com