What Mention Does
Mention tracks brand mentions across social media, blogs, forums, and news with real-time alerts and analytics.
It's built around Media monitoring for brands and is used primarily by Brand Manager.
Trend & Momentum
Mention has been around since 2012, making it one of the more established players in the Social Media category. This longevity typically indicates product-market fit and operational stability.
What to Know Before Starting
Heads up: Can generate many alerts requiring filtering. Understanding these limitations upfront will help you decide if Mention is the right fit for your specific situation.
How It Fits Your Workflow
Mention is designed to handle set up alerts → monitor mentions → engage → analyze → report. For Brand Manager, this typically means integrating media monitoring for brands into your existing processes without disrupting your current stack.
Ecosystem context: Good integration options
Who Should Look Elsewhere
Mention is not recommended for Casual monitoring needs. If this describes your situation, you'll likely be better served by alternatives.
Better alternatives for your needs:
Best For
Key Features
- Real-time monitoring
- Good coverage
- Publishing features
- API
Integrations
Pros & Cons
Strengths
- +Real-time monitoring
- +Good coverage
- +Publishing features
- +API
Weaknesses
- −Expensive
- −Learning curve
- −False positives
Pricing
Mention is a paid tool starting at Solo from $49/month, Pro from $99/month.
Check the latest plans on www.mention.com.
Which Plan Should You Choose?
Solo
49Pro
99Best for: Power users and teams who need the full feature set
Frequently Asked Questions
How much does Mention cost?
Mention is a paid tool starting at Solo from $49/month, Pro from $99/month.
When was Mention founded?
Mention was founded in 2012 — a mature, proven platform in the Social Media space.
What is Mention best used for?
Mention is built for Media monitoring for brands. It's designed with Brand Manager in mind, with capabilities like Real-time monitoring and Good coverage.
Can Mention handle set up alerts → monitor?
Yes, Mention is specifically designed for set up alerts → monitor mentions → engage → analyze → report. It's optimized for this workflow, making it a strong fit if this matches your primary use case.
What features does Mention include?
Key features include Real-time monitoring, Good coverage, Publishing features, and API.
How hard is it to integrate Mention with other tools?
Mention provides an API for developers and connects with Slack, Zapier, Salesforce. Most users find the integration process straightforward, especially for popular platforms like Slack.
How easy is Mention to learn?
Mention has a beginner-friendly (4.3/5 ease-of-use rating). Most users get up and running within a few hours.
What should I know before starting with Mention?
Common friction points to be aware of: Can generate many alerts requiring filtering. Understanding these upfront will help you set appropriate expectations and plan your onboarding accordingly.
Who should NOT use Mention?
Mention is not ideal for Casual monitoring needs. If this describes your situation, consider exploring alternatives that are better suited to your specific needs.
How good is the output quality from Mention?
Mention scores highly on output quality (4.2/5). This makes it particularly valuable for Brand Manager who need professional-grade results.
See How Mention Compares
Not sure Mention is the right fit? See how it stacks up against other Social Media tools.
Mention Alternatives
Not sure Mention is right for you? These Social Media tools are worth comparing.
Quick Facts
- Category
- Social Media
- Founded
- 2012
- Best For
- Brand Manager
- Pricing
- paid
- Company Size
- 50-200
- API Available
- Yes
- Website
- www.mention.com