What Meltwater Does
Meltwater provides media monitoring, social listening, and PR analytics for brands and agencies.
It's built around Media intelligence and social listening and is used primarily by PR Director.
Trend & Momentum
Meltwater has been around since 2001, making it one of the more established players in the Social Media category. This longevity typically indicates product-market fit and operational stability.
What to Know Before Starting
Heads up: Pricing structure can be complex. Understanding these limitations upfront will help you decide if Meltwater is the right fit for your specific situation.
How It Fits Your Workflow
Meltwater is designed to handle set up monitoring → track mentions → analyze → report → engage. For PR Director, this typically means integrating media intelligence and social listening into your existing processes without disrupting your current stack.
Ecosystem context: PR and media integrations
Who Should Look Elsewhere
Meltwater is not recommended for Small businesses. If this describes your situation, you'll likely be better served by alternatives.
Better alternatives for your needs:
Best For
Key Features
- Global coverage
- PR focus
- Media database
- Reporting
Integrations
Pros & Cons
Strengths
- +Global coverage
- +PR focus
- +Media database
- +Reporting
Weaknesses
- −Expensive
- −Complex pricing
- −Learning curve
Pricing
Meltwater is a paid tool starting at Custom enterprise pricing.
Check the latest plans on www.meltwater.com.
Frequently Asked Questions
How much does Meltwater cost?
Meltwater is a paid tool starting at Custom enterprise pricing.
When was Meltwater founded?
Meltwater was founded in 2001 — a mature, proven platform in the Social Media space.
What is Meltwater best used for?
Meltwater is built for Media intelligence and social listening. It's designed with PR Director in mind, with capabilities like Global coverage and PR focus.
Can Meltwater handle set up monitoring → track?
Yes, Meltwater is specifically designed for set up monitoring → track mentions → analyze → report → engage. It's optimized for this workflow, making it a strong fit if this matches your primary use case.
What features does Meltwater include?
Key features include Global coverage, PR focus, Media database, and Reporting.
How hard is it to integrate Meltwater with other tools?
Meltwater provides an API for developers and connects with Salesforce, HubSpot, Tableau. Most users find the integration process straightforward, especially for popular platforms like Salesforce.
How easy is Meltwater to learn?
Meltwater has a beginner-friendly (4.1/5 ease-of-use rating). Most users get up and running within a few hours.
What should I know before starting with Meltwater?
Common friction points to be aware of: Pricing structure can be complex. Understanding these upfront will help you set appropriate expectations and plan your onboarding accordingly.
Who should NOT use Meltwater?
Meltwater is not ideal for Small businesses. If this describes your situation, consider exploring alternatives that are better suited to your specific needs.
How good is the output quality from Meltwater?
Meltwater scores highly on output quality (4.3/5). This makes it particularly valuable for PR Director who need professional-grade results.
See How Meltwater Compares
Not sure Meltwater is the right fit? See how it stacks up against other Social Media tools.
Meltwater Alternatives
Not sure Meltwater is right for you? These Social Media tools are worth comparing.
Quick Facts
- Category
- Social Media
- Founded
- 2001
- Best For
- PR Director
- Pricing
- paid
- Company Size
- 1000+
- API Available
- Yes
- Website
- www.meltwater.com