Social Media · 2026 Comparison
Brand24 vs Loomly: Which Is Better in 2026?
Brand24 and Loomly are both social_media tools, but they're built around different workflows. Brand24 focuses on brands monitoring online reputation, and is used primarily by pr manager. Loomly is designed for small to mid-size teams needing approval workflows, catering to brand manager. This comparison covers pricing, features, use cases, and which tool is the right pick depending on your situation.
Updated 2026-04-14
TL;DR — Our Verdict
Loomly wins this comparison
Loomly comes in at Starts at $42/month for 2 users compared to Brand24's Individual from $99/month, making it the better value for brand manager focused on small to mid-size teams needing approval workflows. Choose Brand24 if brands monitoring online reputation is your primary need and the higher cost is justified by your workflow.
Side-by-Side Comparison
| Feature | ||
|---|---|---|
| Category | Social Media | Social Media |
| Who should use this? | Brands monitoring online reputation | Small to mid-size teams needing approval workflows |
| Use Case | Media monitoring and social listening | Brand success platform for social media |
| Pricing | paid | paid |
| Free Entry | No | No |
| Company Size | 50-200 | 50-200 |
| Best For | Brands monitoring online reputation | Small to mid-size teams needing approval workflows |
| Ideal User | PR Manager | Brand Manager |
How They Score
Relative scores based on available data — not editorial opinion.
| Dimension | Brand24 | Loomly |
|---|---|---|
| Features | 5/5 | 5/5 |
| Integrations | 5/5 | 5/5 |
| Ease of Use | 4/5 | Winner 5/5 |
| Output Quality | 4/5 | 4/5 |
| Value for Money | 4/5 | 4/5 |
| Community & Support | 4/5 | 4/5 |
| Documentation | 4/5 | 4/5 |
| Overall Rating | 4/5 | 4/5 |
Feature-by-Feature Breakdown
Deep dive into how Brand24 and Loomly compare on specific capabilities.
Pricing & Value
Brand24: Individual from $99/month
Loomly: Starts at $42/month for 2 users
Value scores: Brand24 4.2/5 vs Loomly 4.4/5
Ease of Use
Brand24: Scores 4.4/5 for ease of use — beginner-friendly.
Loomly: Scores 4.6/5 for ease of use — beginner-friendly.
Heads up with Brand24: Pricing can be high for small teams
Heads up with Loomly: Approval process may slow down posting
Integrations & Ecosystem
Brand24: 3 integrations + API access
Loomly: 3 integrations + API access
Both connect to: Slack.
Only Brand24: Zapier, API
Only Loomly: Microsoft Teams, Google Drive
Output Quality
Brand24: Output quality rated 4.2/5 — excellent for professional work.
Loomly: Output quality rated 4.2/5 — excellent for professional work.
Brand24 strengths: Real-time alerts; Sentiment analysis; Influencer scores
Loomly strengths: Content ideas; Approval workflows; Easy to use
Workflow Fit
Brand24 workflow: Set up keywords → Monitor mentions → Analyze sentiment → Respond → Report
Loomly workflow: Get ideas → Create content → Get approval → Schedule → Analyze
Ecosystem note: Good notification and integration options
Brand24 vs Loomly: Deep Dive
Brand24
Media monitoring and social listening
Brand24 monitors brand mentions, tracks sentiment, and provides social listening insights across the web and social media.
Strengths
- Real-time alerts
- Sentiment analysis
- Influencer scores
- Good UI
Weaknesses
- Expensive
- Limited historical data
- Coverage gaps
Integrations
Company Size
50-200
Best For
Brands monitoring online reputation
Ideal User
PR Manager
Pricing Summary
Individual from $99/month
Pricing
paid
Loomly
Brand success platform for social media
Loomly helps teams create, schedule, and analyze social media content. It offers post ideas, approval workflows, and analytics to maintain brand consistency across channels.
Strengths
- Content ideas
- Approval workflows
- Easy to use
- Good value
Weaknesses
- Limited analytics
- No social listening
- Basic reporting
Integrations
Company Size
50-200
Best For
Small to mid-size teams needing approval workflows
Ideal User
Brand Manager
Pricing Summary
Starts at $42/month for 2 users
Pricing
paid
Recommendations by User Type
Beginner (New to This Category)
Either wins — Both are beginner-friendly. Choose based on which interface feels more intuitive to you.
Key factor: Ease of use score
Professional (Quality-Critical Work)
Depends on specific needs wins — Quality is comparable. Consider other factors like workflow fit and integrations.
Key factor: Output quality score
Self-Starter (Learns from Docs)
Either wins — Both have adequate documentation. You'll be able to self-serve most questions.
Key factor: Documentation quality
Enterprise Team (Needs Support)
Either wins — Support quality is comparable. Both should meet enterprise needs with proper onboarding.
Key factor: Community & support score
Which Should You Choose?
Choose Brand24 if…
- →You are a Brands monitoring online reputation
- →Your primary need is brands monitoring online reputation
- →You need: real-time alerts
Choose Loomly if…
- →You are a Small to mid-size teams needing approval workflows
- →Your primary need is small to mid-size teams needing approval workflows
- →You need: content ideas
Neither may be ideal if…
- ✕You need a free plan to get started — neither offers one
- ✕You need something easy to learn — both have steep learning curves
- ✕You learn best from documentation — neither has strong docs
Integration Comparison
Both tools connect to 1 integration. See what's unique to each.
Shared (1)
Only Brand24 (2)
Only Loomly (2)
Pricing Comparison
Strengths Comparison
| Brand24 | Loomly |
|---|---|
| Real-time alerts | Content ideas |
| Sentiment analysis | Approval workflows |
| Influencer scores | Easy to use |
| Good UI | Good value |
Looking for alternatives?
Best Brand24 alternatives →Looking for alternatives?
Best Loomly alternatives →Other Social Media Tools to Consider
Neither tool the right fit? Here are other options in the Social Media space.
More Social Media Comparisons
Explore other head-to-head comparisons in the Social Media space.
Verdict: Which Should You Choose?
Loomly comes in at Starts at $42/month for 2 users compared to Brand24's Individual from $99/month, making it the better value for brand manager focused on small to mid-size teams needing approval workflows. Choose Brand24 if brands monitoring online reputation is your primary need and the higher cost is justified by your workflow.
Brand24 vs Loomly: FAQ
Is Brand24 better than Loomly?
Loomly comes in at Starts at $42/month for 2 users compared to Brand24's Individual from $99/month, making it the better value for brand manager focused on small to mid-size teams needing approval workflows. Choose Brand24 if brands monitoring online reputation is your primary need and the higher cost is justified by your workflow.
Which is cheaper, Brand24 or Loomly?
Brand24 starts at Individual from $99/month. Loomly starts at Starts at $42/month for 2 users.
What is Brand24 best used for?
Brand24 is built for Media monitoring and social listening, primarily used by PR Manager.
What is Loomly best used for?
Loomly is built for Brand success platform for social media, primarily used by Brand Manager.
Which is better for teams, Brand24 or Loomly?
Brand24 is suited for Brands monitoring online reputation. Loomly is suited for Small to mid-size teams needing approval workflows.